HP Global Brand

Leading Creative Direction on HP’s Global account. Working with a team of creatives on campaigns, video/photography, CGI and social.

Envy x360 2-in-1 Laptop PC – Grigger Brand Spot

We supported the launch of the new Envy x360 2-in-1 Laptop PC, developing  a strategic & holistic 360 NPI campaign to drive excitement around the product to the Freelancer/Creative Gigger target audience. Art As a Way to Communicate was an extended version of the social videos that dove deeper into who our talent was.

HP Spectre Fold Product Release Sizzle

The Spectre Fold is a revolutionary new product for HP. They wanted to create a product video that told the product story while also pushing the brand. We worked closely with clients and strategy elevated the product screens while telling a powerful narrative.

HP 11” Inch Tablet Product video
Creative Director: Lauren Stegmeyer / Art Director: Tyler Ehrig / Writer: Aron Tipton / CGI: Designory

Gen Z's creativity is seemingly limitless—and now so is their ability to create, thanks to HP’s 11-inch Tablet PC (Mavis). We opened this video with a question in order to immediately engage this very curious and creative audience: “Do you have the freedom to create from anywhere?" To show our audience that they can achieve such freedom with this amazing tablet, we highlighted its capabilities with sleek visuals and micro-narrative supers.

HP Pavilion 31.5” All-in-One Desktop PC Product video
Creative Director: Lauren Stegmeyer / Associate Creative Director: Lauren Stegmeyer / Art Director: Analisa Vassallo / Writer: Aron Tipton / CGI: Designory

For Gen Z, home is a place to both work and chill. And the HP Pavilion 31.5” All-in-One Desktop PC (Zonin) fits right into that routine.  From its convenient size, brilliant display, and full-sized keyboard, this versatile desktop PC was designed for both productivity and play. We brought this narrative to life with an upbeat soundtrack, stunning visuals, and stylish supers that tell the story of how easy it is to go from the daily grind to time to unwind.

Elite Dragonfly Max Product Release
Creative Director: Lauren Stegmeyer / Art Director: Ethan Scott / Director: Keith Rivers / Original Music: Animal Music

ENVY Starcraft CES Sizzle
Creative Director: Lauren Stegmeyer / Art Director: Brad Williams / Writer: Stefan Castellanos / Original Music: Animal Music / CGI: Designory

For more than 50 years, CES has been the global stage for tech and innovation. So of course, HP wanted to use CES to showcase their new product, ENVY Starcraft. The goal was to build enthusiasm around the product launch, gain press attention and to create excitement with end users. Using the keep it human campaign guidelines we created bold color waves, a composed catchy music track and stunning CGI to showcase Starcraft's unique KSPs of amazing color display and ultra lightweight body.

GSB Industrial Color Trends
Creative Director: Lauren Stegmeyer / Art Director: Jonathan Hensley & Christiana Azmy / Writer: Stefan Castellanos

As a global leader in industrial printing and ink technologies, customers look to HP to keep them on the cutting edge of creativity and technology. We helped HP refresh their 2020/2021 Color Trend eBook with fresh insights, inspiring thought leadership, and a bold, vibrant look — all wrapped up in one versatile, attention-getting digital and print asset — designed to increase consideration for their technologies among decision-makers at printing presses all over the world.