Candy and gum are fun, but when you’re a global industrial leader operating massive machinery, safety is serious business. Wrigley needed a way to take the stress out of stressing the importance of safety, and they wanted a message that would resonate worldwide. "Live Safe" is Wrigley's new internal safety campaign that educates employees on how to make safety apart of their everyday life. The messaging and creative needed to be simple and bold to speak to a wide international audience. The full campaign development consisted of program naming, logo development, posters, internal plasma screens, event planning and training videos.