Molina Healthcare does great work providing health care to people in need. They just needed people to know. Molina needed a fresh approach to reach more potential patients, or as they call it, their extended family. The solution was something personal, human, smart and funny, that would stand out in the sea of typical health care ads. That's when "Like Family" was created.
Molina Healthcare treats you like family.
STyle guide & messaging
Before TV could be developed we needed a solid ecosystem of messaging and branding. We first audited Molina's existing marketing materials and messaging and found they needed hierarchy and consistency. We revamped Molina Healthcare's full messaging and graphic system, making it relevant and consistent. The full system consisted of brand messaging, revolutionize graphics, brand guidelines and brand templates.