Choose Chicago 

The president of the Chicago Tourism Board came to us with a plea. “We have to stop trying to be all things to all people,” he said. “We need a point of view. And maybe,” he paused, “a little bit of an edge.”

Let the City in asks travelers to feel— to collapse the distance between the vibrant city and their own senses.


Let the City In.

Campaign website  

Campaign website  

Transit signage 

Transit signage